What should brands post with the My knowledge my experience trend?

Workspace or founder b-roll under the overlay text Founder b-roll while working Founder footage at conference

My knowledge my experience

Updated August 14, 2026

Example 10:07

What is the My knowledge my experience trend?

A trend set to the Odyssey moment where Penelope's hard-won knowledge and experience are dismissed as nothing next to a young man simply coming of age. The overlay applies that sting to being a woman in tech. Reach for it when you want pointed, resonant content about expertise going unrecognized because of gender.

Where did the My knowledge my experience trend come from?

The line comes from a recent screen adaptation of Homer's Odyssey, with Penelope confronting how little her wisdom counts against her son Telemachus simply growing into a man. It maps onto the ancient source directly, where Telemachus tells his mother that speech and authority are the business of men, no matter her experience. TikTok's women-in-tech corner took that bitter recognition and made it their own: years of knowledge and skill treated as nothing next to a less-qualified man in the room. The resonance comes from how old and how current the frustration is at once.